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日期: 2018-05-30 | 來源: CGTN | 有0人參與評論 | 專欄: 90後 | 字體: 小 中 大
出租車不坐了，騎小黃車；健身房懶得去，手機上先下載個keep吧；網紅餐廳人多還貴，不如享受自己廚房DIY的樂趣；名牌包包算什麼，淘寶買壹個也個性又好看……
前些年“消費升級”的熱潮還沒過，據說年輕人已經開始流行“消費降級”了。
Taking a taxi is not cool any more? Let’s cycle with shared bikes.
The Gym is blocks away? Download Keep App and work out at home.
Tired of queuing for a table at fancy restaurants, home-cooked dishes still allows fun and pleasure!
Luxury brands may be stylish, Taobao products feature more unique designs.
“消費降級”主張去品牌化、去形式化、尋求更加低成本、高效率的消費選擇。比起盲目用大名牌堆砌自己的品味和身價，回歸本真的實用主義才是真理。
Chinese consumers’ love for “trading up” still powers the world’s second largest economy; however , the supporters of “trading off” have quietly made their marks everywhere: taste doesn’t have to cost. Trumpeting the philosophy of de-branding, de-formalizing, searching for unvarnished and cost-effective choices are the new trend-setter?今天，你消費降級了嗎？
為了更好地研究“消費降級”這個現象，小編對CGTN的同事們做了個小調查，發現不少人雖然對這個概念並不了解，但許多行為都真的在“消費降級”。
On the premises of CGTN, many are actually practicing the idea of “trading off” all the time, albeit unknowingly.
小編Y：從餐廳到自己做飯；從健身房到散步；從買“牌子貨”到買小店貨。I’ve started cooking at home more than eating outside, strolling after meal when going to gym is troublesome, and eyeing luxury brands on an equal footing with niche ones.
小編Z：能網上搞定的都不去實體店了，幹嘛都手機解決。不逛商場了，改逛網店；再比如生鮮和日常的東西，基本靠盒馬+天貓/京東搞定，節約時間、避免盲目，太久沒去實體店了。
I haven’t visited a brick-and-mortar store for a long time. Online shopping saves me both time and money.
小編M：去健身房應該算消費升級，但為了這項“升級”會考慮在其他方面適當“降級”，比如騎車上班，或者用瑞幸咖啡代替星巴克。
It’s all about balancing budget. If I decide to “trade up” somewhere, I will trade off somewhere else.
小編J：不相信越貴的東西壹定是越好的，適合自己的才是最好的。比如買衣服，商場很多牌子動輒成百上千，但是淘寶淘到的便宜價位衣服也有很不錯的。
I buy only what best fits my bill. Why would I pay steep price for something that I can always find a quality alternative at a bargain.
小編W：我個人很喜歡健身，曾經花費很多去健身房鍛煉、請私教指導。後來學會壹些基本套路後就自己去研究、摸索，或者跟著運動app練，既省錢又能隨時隨地訓練。還有女生都喜歡臭美打扮自己，壹開始我會覺得最貴、最高級的化妝護膚品才有用，但經過很多嘗試後，會發現平價的開架產品甚至效果更好，選擇時會以效果優先。
Squandering on gym membership and hiring a personal trainer certainly helps if you need more push to go to gym from the outset. But after I understand the drill, I consult training apps and exercising at home. Initially I worshiped expensive cosmetics only to find out that price is definitely no guarantee of the effect.- 新聞來源於其它媒體，內容不代表本站立場！
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