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_NEWSDATE: 2018-05-30 | News by: CGTN | 有0人参与评论 | 专栏: 90后 | _FONTSIZE: _FONT_SMALL _FONT_MEDIUM _FONT_LARGE
出租车不坐了，骑小黄车；健身房懒得去，手机上先下载个keep吧；网红餐厅人多还贵，不如享受自己厨房DIY的乐趣；名牌包包算什么，淘宝买一个也个性又好看……
前些年“消费升级”的热潮还没过，据说年轻人已经开始流行“消费降级”了。
Taking a taxi is not cool any more? Let’s cycle with shared bikes.
The Gym is blocks away? Download Keep App and work out at home.
Tired of queuing for a table at fancy restaurants, home-cooked dishes still allows fun and pleasure!
Luxury brands may be stylish, Taobao products feature more unique designs.
“消费降级”主张去品牌化、去形式化、寻求更加低成本、高效率的消费选择。比起盲目用大名牌堆砌自己的品味和身价，回归本真的实用主义才是真理。
Chinese consumers’ love for “trading up” still powers the world’s second largest economy; however , the supporters of “trading off” have quietly made their marks everywhere: taste doesn’t have to cost. Trumpeting the philosophy of de-branding, de-formalizing, searching for unvarnished and cost-effective choices are the new trend-setter?今天，你消费降级了吗？
为了更好地研究“消费降级”这个现象，小编对CGTN的同事们做了个小调查，发现不少人虽然对这个概念并不了解，但许多行为都真的在“消费降级”。
On the premises of CGTN, many are actually practicing the idea of “trading off” all the time, albeit unknowingly.
小编Y：从餐厅到自己做饭；从健身房到散步；从买“牌子货”到买小店货。I’ve started cooking at home more than eating outside, strolling after meal when going to gym is troublesome, and eyeing luxury brands on an equal footing with niche ones.
小编Z：能网上搞定的都不去实体店了，干嘛都手机解决。不逛商场了，改逛网店；再比如生鲜和日常的东西，基本靠盒马+天猫/京东搞定，节约时间、避免盲目，太久没去实体店了。
I haven’t visited a brick-and-mortar store for a long time. Online shopping saves me both time and money.
小编M：去健身房应该算消费升级，但为了这项“升级”会考虑在其他方面适当“降级”，比如骑车上班，或者用瑞幸咖啡代替星巴克。
It’s all about balancing budget. If I decide to “trade up” somewhere, I will trade off somewhere else.
小编J：不相信越贵的东西一定是越好的，适合自己的才是最好的。比如买衣服，商场很多牌子动辄成百上千，但是淘宝淘到的便宜价位衣服也有很不错的。
I buy only what best fits my bill. Why would I pay steep price for something that I can always find a quality alternative at a bargain.
小编W：我个人很喜欢健身，曾经花费很多去健身房锻炼、请私教指导。后来学会一些基本套路后就自己去研究、摸索，或者跟着运动app练，既省钱又能随时随地训练。还有女生都喜欢臭美打扮自己，一开始我会觉得最贵、最高级的化妆护肤品才有用，但经过很多尝试后，会发现平价的开架产品甚至效果更好，选择时会以效果优先。
Squandering on gym membership and hiring a personal trainer certainly helps if you need more push to go to gym from the outset. But after I understand the drill, I consult training apps and exercising at home. Initially I worshiped expensive cosmetics only to find out that price is definitely no guarantee of the effect.- 新闻来源于其它媒体，内容不代表本站立场！
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